We see all these gadgets getting so cheap, but we never really see the apple gadgets get cheap. Apple has branded their products so well, that no matter who the competitor is, and how unique their product is, they will never beat the sleek design and the ease of use. The smooth edges, and the uniquity of the product is just far from different than any other product. You can get like the zen 30gb for a quarter of the 30gb video ipod, but people still prefer the ipod, just for the reason that it is very well made, and really nice looking.
I think the zune is done quite well, but now everyone is copying the scroll wheel. While companies copy apple, apple keeps making new generation products thus, making them the leader.
