Microsoft has unveiled a new web search engine, Bing, designed to intuitively understand what people are seeking on the internet and challenge online king Google.
The US software colossus described Bing as a “Decision Engine” and said it will be deployed worldwide at Bing.com.au by Wednesday.
Bing’s launch comes in the wake of Google and Yahoo! announcing refinements to their search services and the launch of a Wolfram Alpha query engine that delivers answers instead of lists of websites.
“Today, search engines do a decent job of helping people navigate the web and find information, but they don’t do a very good job of enabling people to use the information they find,” said Microsoft chief executive Steve Ballmer.
“When we set out to build Bing, we grounded ourselves in a deep understanding of how people really want to use the web.”…
